Privacy Policy

Last updated: October 2025


Introduction
This Privacy Policy explains how Avocado Food Ltd (“we”, “us”, “our”) collects, uses, and protects your personal information when you use The Broadway Deli & Grocery website (the “Site”). We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.


Information We Collect
We collect personal information when you:

  • Visit us in-store and make a purchase, place an order, or provide your details for an event or mailing list
  • Complete a contact form or event enquiry form on our website
  • Sign up for Wine Nights or Tastings
  • Communicate with us by email, phone, or WhatsApp
  • Browse our website (via cookies and analytics tools)

The personal data we may collect includes:

  • Your name
  • Email address
  • Mobile number
  • Any message or information you include in your enquiry
  • Technical data such as your IP address, browser type, and activity on our Site (via cookies)

How We Use Your Information

We use your personal data to:

  • Respond to your enquiries or messages
  • Manage your participation in events, tastings, and Wine Nights
  • Send updates or notifications about upcoming events you’ve opted into
  • Improve our website, products, and customer experience
  • Comply with legal obligations

We may contact you via email or WhatsApp for event communications if you’ve given your consent.


Legal Basis for Processing

We process your personal data on the following lawful bases:

  • Consent – when you opt in to receive event notifications or communications.
  • Legitimate interests – when responding to your enquiry or improving our services.
  • Legal obligation – where processing is required by law (e.g. tax or record-keeping).

Sharing Your Information
We do not sell or rent your personal information.
We may share your data only with trusted service providers who help us operate the Site, send communications, or analyse web traffic (e.g., email hosting providers, Google Analytics).
These providers are bound by data protection obligations and may not use your data for their own purposes.


Cookies and Analytics
We use Google Analytics to collect anonymous data about how visitors use our Site. This helps us understand traffic patterns and improve the user experience.
You can disable cookies or adjust preferences in your browser settings.
Learn more about cookies at www.allaboutcookies.org.


Data Retention
We retain your personal data only as long as necessary for the purposes it was collected, or as required by law.
For event sign-ups, we retain contact details until you unsubscribe or request deletion.


Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (“right to be forgotten”)
  • Withdraw consent to marketing or event communications
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, contact us at hello@thebroadwaydeli.co.uk.


Security
We take reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse.


Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our Site, and we will update the “last updated” date accordingly.


Contact Us
Avocado Food Ltd
9 The Broadway, IG8 0HL, Woodford Green
hello@thebroadwaydeli.co.uk
020 8215 0982